Marke Vorarlberg Pitch – Corporate Design
Marke Vorarlberg envisions becoming the ideal place to live, work, and thrive—offering outstanding opportunities in life, work, nature, and family—by 2035. As a finalist in the “Marke Vorarlberg” design competition, tasked with creating brand elements for the new place branding initiative.
Our concept, which incorporated the core values of the brand through a creative use of the province’s coat of arms outline, a simplified smiley face, and carefully chosen typography—symbolizing a balance between tradition and modernity—was presented to a jury of regional representatives, social partners, steering group members, and international experts.
The coat of arms outline represents history, tradition, cohesion, and enduring values. The smiley face introduces dynamism, openness, creativity, and ingenuity, symbolizing the region’s wealth of opportunity and its forward-thinking approach.
The typography was selected to convey stability, strength, and diversity while reinforcing a sense of belonging and connection to the region. At the heart of the brand identity is a focus on people, with a vision that Vorarlberg, by 2035, will be the ideal place for future generations.
Our campaign development included the logo and its various applications, along with photography and copywriting. The flexible corporate identity can be adapted for different formats and needs, ensuring broad applicability across various platforms.
We also showcased examples of both digital and analog applications, emphasizing the flexibility and scalability of our concept, designed to grow with the evolving needs of the Marke Vorarlberg brand.
Project details:
Corporate design, ad campaign, place branding, billboards, website design, merchandise design