Outset Contemporary Art Fund, headquartering in London, is an international organisation dedicated to support and promote new and young contemporary art. We were asked to design a website which could be used to introduce new art and related events such as exhibitions to an interested audience as well as investors.
The development of transnational tools to increase the number of members, patrons and partners, played a central role. The CMS of the website fulfilled several purposes. On the one hand, it was used to maintain and keep the website content up to date. On the other hand it served as a highly complex user-management and newsletter system and played the key role in the organisation’s periodical mail-outs and the daily communication with users, members and patrons.