Vica by Annabelle Selldorf
Vica is the furniture, lighting, and accessories line created by architect Annabelle Selldorf, reflecting her passion for fine materials and sustainable practices. We developed an elegant e-commerce website redesign aimed at enhancing the brand’s online presence and increasing sales.
The custom WooCommerce-based shopping system allows the client to effortlessly manage a diverse range of products and categories from the backend. This flexible e-commerce platform enables the display and combination of various items on the front end, adapting to the user’s login status to provide tailored pricing information for both retail and wholesale customers.
Additionally, potential buyers can save their favorite items for easy access while browsing through collections.
The website design emphasizes simplicity and a focus on content, utilizing a subtle color palette that allows Vica’s designs to shine. The intuitive navigation and clear site structure ensure easily accessible content, enhancing the overall user experience.
With a responsive design, the website is optimized for mobile users, ensuring that customers can explore and shop comfortably on any device. This thoughtful approach to design and functionality helps Vica connect with a wider audience and promote its exquisite collection.
